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Open Doors Day of the Federal Government 2003-2006

Government Press Agency / Johanssen + Kretschmer Strategic Communication

To coordinate the joint public appearance of the ministries and the chancellory for the Open Doors Day.

Development of a consistent promotional line / umbrella campaign for the joint communication of all ministries and the chancellory as well as for the joint products and public appearance. Products: programme, promotional activities, bus branding, booths, exhibitions etc.

The public begin to perceive the different elements of government as homogeneous and more unified which results in a more cohesive whole. The visitor numbers at Open Doors Days continue to rise from year to year, due to the development of new target groups.
Plakat 2006
Plakat 2005
Plakat 2004
Plakat 2003
Banner 2006
Banner 2006